“Barbie the movie is a monumental moment for the brand, and we cannot wait for fans to experience Barbie like never before on the big screen,” said Lisa McKnight, Executive Vice President and Global Head of Barbie & Dolls, Mattel. Best of all – the collection features several recognizable and must-have accessories, including a mini replica of the iconic three-story DreamHouse™ from MEGA and a stunning pink RC Corvette ® from Hot Wheels. The collection emulates the Barbiecore™ and Ken-ergy™ felt in the feature film, from their first-look outfits to the matching sets worn in the movie. The line of Barbie™ the Movie dolls features looks fans will see in the movie, reflecting the signature styles of Barbie, Ken, and new characters as they traverse through Barbie Land and beyond.
Fans can now take home a part of the movie and play out even more stories with toys from brands including UNO ®, Hot Wheels ®, Fisher-Price ®, MEGA™ and Barbie. Pictures, the upcoming movie, Barbie™, debuts in theaters nationwide July 21 st.
(NASDAQ: MAT) announced today a new collection from across the portfolio of Mattel brands inspired by the highly anticipated film, Barbie™. EL SEGUNDO, Calif.-( BUSINESS WIRE)-Mattel, Inc.
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